Advertising to children
According to a new report, children are far from vulnerable when it comes to advertising
Jeremy Hardman
Children are at the forefront of the revolution in electronic media. Indeed, they are society's first computer-literate generation. They are among the most active users of cable, satellite, the Internet and Videonet, and pressure to extend family media and communication capabilities more often than not stems from the interest, even knowledge, of children, rather than their parents.
As well as being computer-literate, today's children are increasingly advertising-literate. Research, using non-verbal interviewing techniques, shows that, irrespective of the medium, children from...